On APRIL 5th, the most anticipated NEW #ProjectRock collection in the history of @UnderArmour will drop.
Men's, women's and kids.
The new gear (shoes included) will guarantee to make you more motivated, ambitious, hungry, powerful and get after your goals with purpose and drive like never before.
Oh and I almost forgot. Sexy. The new collection makes men and women hella sexier as well. Trust me, I'm "the sexiest man alive" so I know. Just don't take nudes in my collection and post them cause Instagram will suspend your account. Kevin Hart already tried that.
You made our #ProjectRock collections Under Armour's #1 SELLER OF ALL 2016.
For 2017, it's been an honor creating and sweating in every piece, so when you buy them, you know I talked the talk, but more importantly, I walked the walk right there with you.
Mark your calendars APRIL 5th. Greatness awaits. Sexiness too. #BeUnstoppable#ProjectRock Collection.